Disney Will Want To Know The Odds of Solo Film Merchandise Success — Panjiva
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Disney Will Want To Know The Odds of Solo Film Merchandise Success

Cons. Discr. - Retailing 465 U.S. 5314

Merchandise tied to Star Wars franchise has gone on sale ahead of the release of “Solo – A Star Wars Story” on May 25. The financial failure of Toys’R’Us may raise concerns about distribution of toys related to Disney’s series. There was a 10% increase in imports of “Star Wars” toys in February and March on a year earlier. While that was 53% below the same period ahead of last year’s “The Force Awakens” release that film came ahead of the holiday shopping season. With no franchise movie due to be released until December 2019, 2018 as a whole may prove to be a weak year for “Star Wars” sa...

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