Mario’s Next Boss Level Features President Trump’s Tariffs — Panjiva
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Mario’s Next Boss Level Features President Trump’s Tariffs

China 3048 Cons. Discr. - Retailing 517 Info Tech - Tech Hardware 862 Tariffs 1866 U.S. 5399

Videogame manufacturer Nintendo is scheduled to release earnings on April 26 for the fiscal year ending March 31. That follows a full year since the release of the Switch console though may only drive a 6.3% rise in final quarter revenues on a year earlier, S&P Global Capital IQ data shows.

In terms of sales in North America that may rely on higher prices or associated revenues rather than expanded console sales. Panjiva data shows U.S. seaborne imports of Nintendo products climbed just 1.1% in the three months to February 28 on a year earlier.

SWITCHING TO SLOWER GROWTH

Chart shows U.S. seaborne imports of Nintendo-related products. Source: Panjiva

A bigger threat than popularity of the console may come from trade policy. The section 301 review of Chinese intellectual property rights will likely lead to tariffs on a variety of consumer goods levied by the administration of President Trump, as outlined in Panjiva research of March 14. That could capture videogame consoles, with 96.2% of imports of Nintendo products having come from China in the 12 months to February 28.

NINTENDO MAY NEED TO SWITCH AWAY FROM CHINA

Chart segments U.S. seaborne imports of Nintendo-related products by country of origin.  Source: Panjiva

The whole gaming industry will be in a similar boat. China accounted for 96.2% of the $4.85 billion of videogame systems imported to the U.S. in the 12 months to January 31.

CHINA THE ONLY GAME IN TOWN

Chart segments U.S. imports of videogame consoles by country of origin. Source: Panjiva

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