Americans’ appetite for new, foreign furniture continued unabated in July. Panjiva data shows imports likely increased y 15.7% on a year earlier – the fastest rate since February 2016 – and the fifth straight month of growth in dollar terms. Furniture store retail sales climbed by 4.3%, official figures show, suggesting an increased demand for overseas products vs. domestic, as well as a potential loss of market share for traditional retailers.
Chart compares value of all furniture imports to furniture retailers sales based on U.S. Census Bureau data Source: Panjiva
Among the major retailers there has been a marked disparity in performance, with the larger retailers outperforming the smaller ones. The largest importer – by volume – remained Ikea, which expanded 20.1%, while Rooms-to-Go (number two) expanded by 36.8%. Dorel and BigLots meanwhile both contracted, which may prove to be a challenge for the latter’s full year outlook for growth in revenues of a “low single digit” percentage amount.
Source: Panjiva
A major supply chain challenge for the industry may come from tighter trade policy. In the second quarter 50.2% of U.S. furniture imports by value came from China. Shipments from there have also outpaced the national average, rising 15.2% on a year earlier vs. 9.7% for the total. The recently launched section 301 investigation of Chinese intellectual property policy, as outlined in Panjiva research of August 31, may result in broad tariff. Furniture is both a large area of imports and one where restrictions could help American industry directly.
Source: Panjiva