Deadpool Saves the Day for Marvel as Movie Tie-Ins Drive Halloween Imports — Panjiva
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Deadpool Saves the Day for Marvel as Movie Tie-Ins Drive Halloween Imports

Cons. Discr. - Retailing 156 U.S. 3306

U.S. imports of costumes and decorations ahead of the Halloween holiday reached a record high with a 5.8% rise in shipments year-to-date vs. a year earlier. Traditional costumes have seen a decline, for example zombie costumes fell 14.5% and vampires collapsed by 66.2%. Film franchises by contrast have driven significant growth. Imports of witch / wizard costumes may have climbed 11.5% following the renewed “Harry Potter” franchise.Marvel has had a more mixed time with a 5.5x surge in “Deadpool” costumes offsetting a 23.3% slump for “Spiderman”. Finally, “Star Wars” fatigue may have set...

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