Supply Chain Research

Danone has signed a deal to distribute its French Evian bottled water brand in the U.S. outside New York through Keurig Dr Pepper’s network. The U.S. mineral water import industry was worth $568.6 million in the 12 months to Aug. 31 after a 7.7% growth on a year earlier. Yet, French mineral waters have lost ground to those from Italy. U.S. seaborne imports of Evian have fallen by 11.4% on a year earlier in the 12 months to Sept. 30. Danone and Keurig face a significant competitor however in the form of Nestle, which represented 22.4% of U.S. seaborne imports year-to-date vs. Evian’s 12.1...