Ikea Looks to Augment the Reality of Growing Imports — Panjiva
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Ikea Looks to Augment the Reality of Growing Imports

Cons. Discr. - Durables 574 U.S. 5399

Furniture retailer Ikea will roll-out an AR-enhanced retail experience on Apple devices this fall. It may prove to be additive rather than transformative unless its collect-from-store model changes. The U.S. furniture industry is already expanding, with sales rising 5% on a year earlier in the three months to April 30. Imports outstripped this, growing 12% and taking the import share of sales to 48%. Growth in imports has been led by Dorel, which increased shipments by 108% on a year earlier, while Rooms-to-Go and Bob’s grew by 12%. Ikea lagged at 8%, perhaps explaining its desire to bui...

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