Coffee prices have increased, prompting a corresponding increase in prices from companies like Starbucks. The price hikes are the result of bad weather in coffee producing regions, like a drought in Brazil, as well as the same supply chain and logistics issues faced by other importers. Pricing data confirms this, showing that prices of Brazilian coffee had increased by 99.2% year over year in January on average, down slightly from the 101.7% year over year increase in cost seen in Q4. This effective doubling has likely put pressure on margins, and combined with inflation, both consumer a...
Supply Chain Research
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