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Target Misses Toy Target and Baby Alive Grows Bigger Than Fingerlings

Cons. Discr. - Retailing 262 U.S. 4291

U.S. toy retailers appear to be taking a more optimistic stance ahead of the holiday sales season than last year. Total imports in the four months to Oct. 31 were 2.0% higher than a year earlier. While Chinese suppliers accounted for 84.5% of total U.S. imports in the past year, toys are not yet subject to tariffs. Retailers instead are focusing on taking market share formerly held by Toys’R’Us.

Target’s 1.8-fold increase in toy lines made available to customers may not be translating to higher sales – its imports in the four months to Oct. 31 were only 6.1% higher than a year ear...

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