Supply Chain Research

Total U.S. video game imports increased by 25.5% year over year in July, but fell by 18.3% when compared to the same month in 2019, when importers were stockpiling in the face of tariffs. This is likely a poor start to the holiday shipping season for retailers who hope to capitalize on some of the continued demand for entertainment products. Imports associated with the Xbox brand were the only of the ‘big three’ video game brands to have positive import trends, up 135.7% year over year in July and August, while Playstation and Nintendo related imports fell by 34.2% and 46.9% year over ye...