Becks Bashed This Oktoberfest as American Tastes Turn Mexican — Panjiva
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Becks Bashed This Oktoberfest as American Tastes Turn Mexican

Consumer Staples 805 Germany 267 Mexico 928 U.S. 5399

The annual Oktoberfest held in Munich, Germany has spawned imitators globally but hasn’t prevented a stagnation in German beer exports – growth was just 1% on a year earlier to $1.4 billion. Changing beer tastes in the U.S. has been a major driver with a 30% drop in the 12 months to August 31 after a year earlier. The recent decline has been led by AB InBev (Becks) whose seaborne shipments to the U.S. from Germany fell 43% in the three months to August 31 vs. a year earlier. Specialty brands have done better with Radeberger and Weihenstephan seeing a 34% and 12% surge in shipments respe...

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