U.S. toy imports in August, which historically are equivalent to 88% of the peak month of October, were 11.5% lower year on year according to Panjiva data. All major categories have fallen, with ‘Star Wars’ related items down 49.6% lower and videogames down 15.4%. Among the brands Hasbro is doing best, with 20.6% growth while Disney and Lego’s growth streaks appear to have come to an end for now. They may rely on new year movie releases to restart their growth. Mattel continues to struggle.