Lighting manufacturer Signify reported Q2’21 revenue growth of 9.6% year over year but was “hampered by ongoing supply constraints, in particular, component shortages and logistics”, according to CEO Eric Rondolat. That may have trimmed the equivalent of 2.6% from sales in H1’21. A reversal of the trend “takes, obviously, a bit more time because the supply chain has been taken by a crazy bullwhip effect”, Mr. Rondoblat stated. That refers to the amplified effect of small demand changes on upstream supply chains due to imperfect and delayed information flows. To address that the company i...
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