Tastes, not Tariffs Are The Challenge for Scotch Whisky Exports — Panjiva
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Tastes, not Tariffs Are The Challenge for Scotch Whisky Exports

China 3048 Consumer Staples 805 Trade Deals 1017 U.S. 5399 United Kingdom 389

The Scottish government wants to secure lower tariffs for whisky exports following the U.K.’s exit from the EU. These can be up to 150%. In the case of China tariffs are equivalent to $7.5 per liter. British whisky accounted for 87% of the total, so it is more likely to be a change in tastes rather than tariffs that is needed to boost growth. In the U.S. it is more about competition with other brands. Imports from the U.K. account for 65% of the total, followed by Irish and Canadian products, but have suffered a 9% slump in demand in the past quarter.

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