Supply Chain Research

Adidas reported Q4’20 revenues which dipped 5.0% lower year over year, driven by the pandemic and leading the firm to implement operational improvements as an offset. U.S. seaborne imports linked to the firm inched 3.0% higher in January and February 2021 after a 9.9% rise in Q4’20. The pandemic’s challenges have included supply chain disruptions. Adidas has already had experience of those in the form of U.S. section 301 duties on imports from China. That likely helped what Head of Global Operations Martin Shankland referred to as “a responsive supply chain that can react to changes in d...