Supply Chain Research

Bicycle maker Cannondale has revamped its product line, adding the SystemSix aerodynamic bike and Treadwell city model to try and take market share from competitors include Roth Corp’s Trek and Specialized. That’s come as U.S. bike imports have fallen at an accelerating rate with imports down 14.6% year over year in the three months to May 31 and by a further 22.9% in June in terms of seaborne imports, Panjiva’s data shows. The decline’s partly due to tariffs on Chinese imports, which represented 60.0% of the total in the 12 months to May 31. Cannondale has been able to buck the trend of...