Supply Chain Research

The month of July normally represents the start of the toy import season ahead of the holidays, and represents around 9% of annual shipments. This year is off to a swift start, with a 7% growth in imports in July. Amongst the categories dolls and figures continue to stumble, falling 4% in July after a poor season last year. While video game imports are down 8%, this may reflect delayed purchasing ahead of PlayStation VR’s launch in October. Movies matter too – Disney and Hasbro are outperforming Mattel, at least in terms of imports.